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Hope smashes Fear in Greece, Tsipras wins the Greeks’ Heart. The Greek Xperiment reaching the peak by the science of Fear

                sAMARAS THREATENING
Alexis won the Greeks in the Heart. After five years of martyric tolerance on humiliation of the most Strict and Apathetic governmets that brought everybody’s mind, and day, to the bottom line, they said, undouptedly, NO to the Fear Factory that has kept them nerveless till now… Is it that Greeks have been tugged beyond their limits?
On the same moment, Apathetically at most, the ruling austerity government of Mr. Samaras, straight and clearly decided to invest in the Fear Attack to achieve to vote manipulation of the devastaded Greek mass, and unfolded an Unshamely Producted Presentation,
But  could this Political Science of decision-capture have won the results ?
And if yes, Is it Ethicaly correct as a Communication Act towards a nation ” in Crisis?
  • Could really, fear win this election?
A plane is flying. In the cabin, the passengers are reading
newspapers or playing with their smartphones. Suddenly they
hear a voice. “Good morning ladies and gentlemen,this is your pilot. I am glad to announce that this is my first flight! You are my first passengers!” They start looking at each other in apprehension and anxiety. “We are flying at 3.000 metres. No,no,at
3.000 feet” the pilot mutters. “Or is it… hands?”
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PASOK is not the only political party betting on fear to reap gains in today’s Greek elections on 25 January .
New Democracy, Primarily, intensively, and unstoppably, has been claiming  that SYRIZA will gamble with Greece’s future and points directly to the revival of a possible “Grexit” (a Greek exit from the eurozone) if SYRIZA’s leader, Alexis Tsipras becomes Prime Minister.
 
The Greek political system currently epitomizes the term ‘polarization’ a war of words and squabbling among politicians across the political spectrum and an enduring vicious circle of blame games that has plagued the country long before its first bailout in 2010.
In view of SY.RIZ.A’s 3-4% lead over New Democracy, Prime Minister Antonis Samaras, is attackingTsipras on a daily basis, suggesting that he has a secret and
dangerous agenda which includes leaving the Eurozone and breaking ties with its lenders.
                   Samaras seemd to have no other choice,
  • Centre- right voters, his main target group, are angry that he failed on his promise to ‘negotiate’ a more balanced implementation on of the reform programme agreed withGreece’s lenders.
  • Furthermore, less privileged and middle class Greeks feel strangled by what they deem to be unequal and excessive taxation; which only serves to enable the Prime Minster to present primary surpluses to the Troika. In addition,a stubbornly high unemployment rate (one in four Greeks and one in two young people–is unemployed) has graduallyturned traditional New Democracy voters to other options: the extreme right parties (Independent Greeks and neo-nazi Golden Dawn) or directly to SY.RIZ.A.
However, efforts to portray the SYRIZA leader as an irresponsible gambler seem to be containing some of the damage. New Democracy’s poll ratings suggest it might retain the 29% of the vote it achieved in 2012.
 But how much “scientific” could this mind control attacks have been, towards the fear- beaten public feeling in which  Greeks are condemned to live since austerity, and which has multiply escalated as an obvious communicational stratedy of Antonis Samaras  governing party to the very last moment of elections?
Absolutely yes,THERE’S IS A TRIED AND TESTED SCIENTIFIC APPROACH for gaining votes, as public research shows. Have a look on the “The Use of Fear Appeals in Political Advertisements, Analysis of the 2004 and 2008 Presidential Election”, School of Communication,American University Washington, D.C. According to the authors,
                                       30236
  •  Negativity used in an advertisement is a natural outgrowth of the emotional response of fear.
  •   “Theories of information processing indicate that the proportion of negativity yield influences spanning a range of judgments related to candidate construction and voting behavior, yielding effects that are different from the influence of sheer volume”

Therefore, it is crucial to understand the elements of negativity which Stevens states are proportion and volume.

With increased exposure to negative advertising, individuals are more likely to
learn about the candidates and to retain and gain information. Negative advertising not only provides a greater amount of information, but also has more clear-cut information about candidates.
Yet, it can often include character attacks (Stevens, 2007). These
character attacks are referred to as mudslinging. Stevens explains  that “while positive information is much a more powerful motivator of avoidance because individuals prioritize the avoidance of costs over the acquisition of gains” (Stevens, 2007, /p. 436).
In the case of the Greek people as a target, the point is, on this timing, WHICH AVOIDANCE OF COST DO GREEKS PRIORITIZE at this moment of austerity in their lives . fisrt.
Samaras’ government, let’s say, let the homeowners unprotected for the auctions of their first home,  while more  than 1/3 of households have become due the austerity seriously poor, and while he was swearing he would provide law protection for that issue, being for the Greek culture and psych, the most sacred cost.
Will the costs of Mr. Tsipras himself , as the negative ND campaig posistions him, be greater for the Greeks than loosing their homes? 
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ND Candidates’ Negative campaign : they all keep repating the same thing: Fear for Tsipras
  “When the proportion of negative information increases, so does the impact on
attitudes and behavor” (Stevens, 2007, p. 437), voting behavor in our case .
More specifically, negative messages should be more memorable than positive
ones .Thus, the resulting research designs use the volume or number of
advertisements that an individual has seen to assess the advertisements’ probable impact: greater psychological impact is assumed to result from multiple exposures to ads.This results in the repetition of both the information and the image.
Thus, these advertisements should “cause affect for the opponent to decline; they should, at the very least, not greatly deflate affect for the sponsor; they should have a net positive effect on evaluations of the sponsor relative to those of the opponent;
and, most important, they should increase the probability of voting for the sponsor rather than the opponent” (Lau et. al, 1999, p. 857). Lau and his colleagues also concluded that these Lau and his colleagues also concluded that these advertisements are more memorable
 _80428323_greekelectioncomp  fear_0
 
To the point: European Elite’s well established Fear 
the EU elite’s long-standing warning against alleged threats from so-called “anti-Europeans,” by which they mostly mean Eurosceptics. At stake here is not just the (imagined) national communities or states of Europe, but the (imagined) European community and state, as embodied by the EU, says the opendemocracy. net
  This politics of fear follows the same mechanism as those described above: opponents are essentialized and homogenized, while an apocalyptic future is presented (which, of course, can only be prevented if the policies of the elite are followed). Eurosceptics are “anti-European populists” “nationalist,” or even “anti-democratic,” while the future is one of political crisis or even war.
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On the bottom line, will Hope win the Fear in Greece today? It remains in a couple of hours to be seen
Link to our Greek to me Special Page on  Greek to me !
Sources
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One thought on “Hope smashes Fear in Greece, Tsipras wins the Greeks’ Heart. The Greek Xperiment reaching the peak by the science of Fear

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