Cyprus-based cruise line Louis Cruises has unveiled a brand ‘Celestyal Cruises’ and its website CelestyalCruises.com. Celestyal means “of the stars,” “heavenly” and “divine” – defining the Greek experience that the company provides, stated a release. The Celestyal logo combines two iconic, eternal Greek images: the spiral, taken from seashells, and the windmills of the Aegean. It evokes the sea, the sun and the wind. The logo reaffirms Louis Cruises’ commitment to its Hellenic roots, and to supporting the economy and preserving the environment of each destination that their ship visits. The spiral also symbolizes the continued growth of the company. As the company builds the Celestyal Cruises brand, it will continue, as Louis Cruises, to operate in the chartering and ship management segments.
In 2015 Celestyal Cruises will add 12 Ionian, Adriatic and Dalmatian Coast ports of call to its itineraries, including Bari (Italy), Dubrovnik (Croatia), Corfu, Igoumenitsa, Kalamata, Katakolon, Kefalonia in Greece, Kotor (Montenegro) and Saranda (Albania). The new brand ships, the Cristal and the Olympia, have been rechristened as Celestyal Cristal and the Celestyal Olympia. The Louis Aura will retain her name and will continue scheduled itineraries in France and Cyprus.
Vivek Jain, Managing Director, Griffon Tours and Travels and Representative– India, Celestyal Cruises said, “We are trying to create a very iconic Greek brand of Celestyal Cruises. The ships, the cuisine on board and the itineraries reinforce the Greek feel during the entire cruise. We are targetting FITs, honeymooners, families and corporate groups for our cruises. Our ships also provide facilities for MICE events such as meetings and conferences. We look forward to a great response in the Indian market“